Aleksandra’s Blog

Sin #1: Protected Updates

Twitter is a social network. I am not sure that it could be more social than it already is. Yes, you have every right to protect your updates but that is like going to a party and closing yourself off in one room with only few of your closest friend. That might seem pretty comfortable and low risk, but what if in the next room with all the other people chatting is a love of your life, or a person that ends up signing up 120 reps in the 30 days that follow. Unless you’re truly not on there to socialize – open your doors to the world and yes, socialize!

Sin #2: No Pic

It does not matter if you’re blond or brunette, short or tall, big or small, pretty or not so pretty – in your head, what matters is that you’re real. Networking is a relationship business. No one likes to have a relationship with a picture of a shadow. People are looking for people they can connect with, that they can find commonalities with. In my talks with super-marketers I’ve heard many times over and over: they don’t even bother following people who don’t have a pic uploaded. Don’t miss out on the relationships that could potentially change your life – show yourself off!

Sin # 3: No Bio

Uuu…this is a good one. The bio is like your opening line when you meet someone. It needs to have a bit of a punch at first and end with something down to earth. For example: it should start of with something that makes you unique, that makes you stand out, that shows you off as a leader and a success in your arena, a bit of a superstardom. The last part needs to be something that shows that even though you are superstar in what you do, you’re still human, just like peeps looking at your profile. You put the pants on one leg at the time, just like they do. You’re approachable and just a tweet away.

Sin # 4: No Updates

Twitter is very much ‘pay-it-forward’ type of a deal. You have to engage in conversations, you have to contribute to the twitter audience, and you have to respond to those who seek you out. Again, it’s a social place. You have to be social. When someone is looking at your profile if they see no updates, chances are they will not follow you, at least not with an interest. You have to be proactive, you have to be involved.

Sin #5: Wrong Type of Updates

I have visited many, many Twitter profile pages where a person has a page after page: “Thank you, thank you for the follow, I’m following you too, thank you, thank you, thank you…” – it’s nice to be polite but those messages should be mostly done via Direct Message, so that your updates can stay clean of ‘meaningless’ chatter. Your updates need to provide value, they need to be amusing, they need to be fun, they need to be current – to include things that people are interested in but have not heard yet anywhere else. If you can be the one to give them what they cannot find elsewhere, you will be their go-to person. You will be a leader in their eyes. Go ahead – update the world!

Sin #6: Spending Too Much Time on Twitter

This one maybe great for Twitter, but not so great for your business overall. Twittering has shown to be truly addictive. It can take hours and hours of your time, make it very interesting for you, but keep in mind: your time needs to be spent on the things that are giving you’re the most number of leads. If that is not Twitter for you, schedule time to be on there, and when the time is up – LEAVE and go work on what does produce leads and make you money NOW.

Sin# 7: Not Following People Back

Have you ever looked at the profile and saw 10 times more followers than the number of those they follow? Now it might be great for a little while, but after that when people stop by your profile and are checking you out to see if you’re worth following, they might opt not do to that if they get an impression you will not follow them back. Especially if your updates do not reveal anything radically interesting.

Sin #8: Not Keeping the Ratio in Tact

Speaking of follower and those you follow. At some point you will have to keep an eye on the numbers. If you want to follow 1500 people, create updates once a week and you have only 17 followers, Twitter will not like that. It will think you’re spamming people which you probably are. When starting off, first 30 days or so add about 50 people a day. After a few days unfollow those who are not following you. After you have reached 1200 follower and your account is over 30 days old, you can venture in adding 75-125 or so new people to your follow list. After you reach 2000 you will get blocked by Twitter if you’re not keeping the ratio lower than 10% between those you follow and those who are following you. So if you’re being followed by 2000 peeps, you might be able to go to 2200 that you follow. Make sure also that your number of updates is proportionate with your follower/followee ratio.

Sin #9: Quantity vs. Quality

No, it’s not all in numbers – when it comes to Twitter. There is a big difference in $$ collected between having a 10,000 person “list” of people who have no earthly idea what you do, no understanding or interest whatsoever in what you do and having a list of 1500 quality people, who appreciate what you do, have interest in it and desire to partner with you to achieve more. Spending hours chatting with 10,000 people who don’t care a bit about your business or you, vs. spending few hours of quality conversations with 1500 people who are ready to whip out a credit card and follow your advice. I prefer the second scenario, you?

Sin #10: THOU SHALL NOT SPAM/PUKE

The ultimate sin of all sins, we all talk about it, it gets mentioned million times a day, yet, hundreds of people daily will try to spam and puke on their cyber pals. You would not walk into a party and started yelling into peep’s faces to go check out your link to the best business opportunity in the world. The same principal applies in social media as well. Social media is a place to meet people, to start up conversations with people you ordinarily would not have a chance to speak to, spark up some interest in mutually beneficial relationship on personal or business level and from there lead people to your sales funnel (blog, landing page, Facebook, etc – IF they are interested in following you). Twitter is not a place to sell, it’s a place to create reason for people to want to know more about you and what you do.

Now, if you’re a rock-star, and we have few of those too on Twitter, you don’t have to follow any of these rules. People just naturally flock to you based on your previously created image. For us regular mortals, avoiding these 10 sins can make a difference of life and death on Twitter.

Long live the TwitterLand!

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